Dog Bowl Entrepreneur

Lapping up the big time with a bowl for Bo.
By Lisa Wogan, June 2009, Updated June 2021
dog news of the day

Here’s what I love. When someone creates a smart dog product—especially something simple that makes life better and easier for dogs and people—and then sticks by it, even if it means taking a drubbing from the venture-capital A-types on BBC’s Dragons’ Den. (They promised, "the U.S. will eat you alive.") Well, Brit entrepreneur Natalie Ellis, who has sold 80,000 of her Road Refresher (non-spill) bowls in the United States since the televised snub, recently got an order to meet the beveraging needs of arguably the most famous dog in the world—Bo Obama! I wonder what the dragons are thinking now?

Watch her Susan Boyle-moment.

 Image: Shutterstock